Save-On-Foods, Campaign

A few years back, (before ‘local’ became a thing,) Save-On-Foods grocery chain wanted to highlight their support for BC producers. My art director partner and I came up with the platform ‘Talk about Local’ and headed for the hills. At the end of dusty roads, I met the loveliest bunch of people, and captured their passion in their own words.

‘Talk about Local’ was rolled out on TV, in-store, digital and OOH.